Everyone has the right – and the responsibility to themselves and others – to live capable, high-performance lives.
You should be able to do whatever you want and need to do, without fear of hurting yourself.
As you get older you should be better, faster, stronger and healthier than when you were young. Being wiser is a given.
The best goal is to be generally badass.
You are your own expert and that you know intuitively what you need to do to be happy and well.
You can do anything you set your mind to.
Competition brings out the best in people.
Community brings out the good in people.
Friendships developed over shared exertion are lasting.
You’re stronger than you think you are.
Sweat is cleansing.
The best thing for you is a strong core group of friends to help you through life.
That if your goals are not compatible with heavy deadlifts, you need to re-examine your goals.
The fitness industry, Big Food, Big Pharma and the medical community are lying to you.
Injuries are challenges to be overcome.
There are no disabilities, only opportunities for growth.
That heavy squats will cure the common cold, cancer and complacency.
Isolation is a wrong strategy for muscle conditioning and for living.
Separating fitness from your daily life is a recipe for failure in both.
You are a whole person, not a collection of body parts.
The path to fitness involves functional movement, lifting heavy and eating real food.
We believe in CrossFit.
We believe in changing lives.